Silent Spend: Why Marketing Fails the People Who Pay for It
by James Walker
Silent Spend investigates why marketing frequently fails to connect with the people who pay, offering a fresh perspective on improving customer-focused strategies.
About This Book
Silent Spend examines the disconnect between marketing strategies and the customers who fund them.
The book highlights how traditional approaches may miss the mark with paying audiences.
Readers will gain insight into the reasons marketing efforts sometimes fall short.
The discussion centers on improving alignment between marketing and customer value.
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