Silent Spend: Why Marketing Fails the People Who Pay for It
by James Walker
Silent Spend: Why Marketing Fails the People Who Pay for It explores marketing through the perspective of those who fund it. Focused on effectiveness, accountability, and business spending, this title offers a concise entry point for readers examining the relationship between marketing efforts and the people expected to support them.
About This Book
Silent Spend: Why Marketing Fails the People Who Pay for It focuses on the connection between marketing activity and the people who finance it.
The title suggests an examination of marketing effectiveness, spending, and accountability.
It may appeal to readers seeking a business-oriented perspective on how marketing serves—or fails—the organizations and individuals who pay for it.
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