Foundations of Marketing

by William M. Pride, O. C. Ferrell

Business Education Marketing

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Foundations of Marketing introduces readers to the central ideas and principles of marketing. Authored by William M. Pride and O. C. Ferrell, this educational resource offers a structured starting point for students and others who want to build a general understanding of the field.

ISBN-13 9780618973378 ASIN 0618973370 Views 29 Publisher South-Western Pub Year 2008 Edition 3 Format Paperback Product Group Book Pages 569 Created August 25, 2026 Updated September 23, 2026

About This Book

Foundations of Marketing is a marketing text by William M. Pride and O. C. Ferrell.

The book provides a foundation for understanding marketing as an area of study and business practice.

It is intended for readers seeking an introductory resource on marketing concepts and principles.

This listing describes a used copy in good condition.

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