Marketing: Concepts and Strategies, European Edition

by Lyndon Simkin, Sally Dibb, William M. Pride, O. C. Ferrell

Textbook Marketing International Business

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Marketing: Concepts and Strategies, European Edition offers an introduction to marketing concepts and strategic thinking. Written by Lyndon Simkin, Sally Dibb, William M. Pride, and O. C. Ferrell, this used edition in good condition is suited to readers studying or reviewing marketing.

ISBN-13 9780618532032 ASIN 061853203X Views 163 Publisher Cengage Learning Year 2005 Edition 5 Format Paperback Product Group Book Pages 896 Created February 08, 2026 Updated October 14, 2026

About This Book

Marketing: Concepts and Strategies, European Edition presents a focused treatment of marketing concepts and strategic approaches.

The book is authored by Lyndon Simkin, Sally Dibb, William M. Pride, and O. C. Ferrell.

Its European edition positioning makes it a relevant reference for readers seeking marketing material in a European context.

This listing describes a used book in good condition.

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