Consumer Behavior: A Strategic Approach

by Henry Assael

Marketing business strategy Consumer Behavior

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Consumer Behavior: A Strategic Approach offers an academic introduction to the study of consumers and its relationship to marketing strategy. Written by Henry Assael, it is intended for readers seeking a business-focused treatment of consumer behavior. This listing describes a used copy in good condition.

ISBN-13 9780618222155 ASIN 0618222154 Views 149 Publisher South-Western Pub Year 2003 Edition 1 Format Hardcover Product Group Book Pages 630 Created February 24, 2026 Updated October 16, 2026

About This Book

Consumer Behavior: A Strategic Approach presents a focused study of consumer behavior through a strategic business lens.

Written by Henry Assael, the book is suited to readers seeking an academic or professional introduction to the subject.

Its topic connects consumer understanding with marketing and broader business planning.

This listing is for a used book in good condition.

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