Consumer Behavior: A Strategic Approach

by Henry Assael

Marketing business strategy Consumer Behavior

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A strategic overview of consumer behavior for marketing professionals and students.

ISBN-13 9780618222155 ASIN 0618222154 Views 139 Publisher South-Western Pub Year 2003 Edition 1 Format Hardcover Product Group Book Pages 630 Created February 24, 2026 Updated September 08, 2026

About This Book

This book examines consumer behavior from a strategic marketing perspective.

It provides frameworks for understanding how consumers make decisions.

The content is suitable for marketing students and professionals.

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