Think Outside the Inbox: The B2B Marketing Automation Guide
by David Cummings, Adam Blitzer
Think Outside the Inbox is a B2B marketing automation guide for professionals who want to look beyond traditional email-centered outreach. David Cummings and Adam Blitzer explore the role of automation in business marketing, offering a focused resource for readers interested in improving how they approach B2B communication and engagement.
About This Book
Think Outside the Inbox presents a guide to B2B marketing automation.
The book focuses on marketing beyond conventional inbox-based communication, with attention to how automation can support business marketing efforts.
It is intended for readers seeking an introduction to or practical perspective on automated B2B marketing.
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