The Social Media Marketing Book
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The Social Media Marketing Book

by Dan Zarrella

Business Marketing
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An introductory resource on social media marketing concepts and approaches for businesses seeking to enhance their online presence.

ISBN-13 9780596806606 ASIN 0596806604 Views 27 Publisher O'Reilly Media Year 2009 Edition First Edition Format Paperback Product Group Book Pages 240 Created February 21, 2026 Updated September 26, 2026
About This Book

The Social Media Marketing Book provides an overview of using social platforms for promotion and engagement.

It covers core concepts and approaches relevant to online marketing efforts.

Readers can explore general strategies for leveraging social media in a business context.

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I will be using this book for: