Marketing Rebellion: The Most Human Company Wins
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Marketing Rebellion: The Most Human Company Wins

by Mark W. Schaefer

Business Marketing
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Marketing Rebellion: The Most Human Company Wins explores marketing through a human-centered business perspective. Mark W. Schaefer’s title presents a concise invitation to consider how companies can approach marketing by placing people and humanity at the heart of their strategy.

ISBN-13 9780578419862 ASIN 0578419866 Views 58 Publisher Publisher Services Year 2019 Edition First Edition Format Paperback Product Group Book Pages 318 Adult No Created October 19, 2026 Updated October 19, 2026
About This Book

Marketing Rebellion: The Most Human Company Wins examines marketing through a distinctly human-centered lens.

Mark W. Schaefer presents a business perspective focused on the relationship between companies, marketing, and people.

The book is suited to readers interested in marketing strategy and the role of humanity in business.

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I will be using this book for:
2 total votes