Marketing Research: An Applied Orientation, 5th Edition, MKMC342, Custom Edition for Bellevue University
Marketing Research: An Applied Orientation offers an application-focused introduction to marketing research for students and business learners. This fifth edition is a custom edition for Bellevue University, providing course-specific academic material authored by Naresh K. Malhotra.
About This Book
Marketing Research: An Applied Orientation presents the subject of marketing research from a practical, application-focused perspective.
This fifth edition is identified as a custom edition for Bellevue University and is associated with course materials for academic study.
The book is authored by Naresh K. Malhotra and is intended for readers learning about marketing research within a business or education setting.
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