The Other Guy Blinked: How Pepsi Won the Cola Wars
by Jesse Kornbluth, Roger Enrico
The Other Guy Blinked explores how Pepsi won the Cola Wars. Written by Jesse Kornbluth and Roger Enrico, this business-focused book examines competition, marketing, and corporate strategy within the soft-drink industry.
About This Book
The Other Guy Blinked examines how Pepsi won the Cola Wars.
Written by Jesse Kornbluth and Roger Enrico, the book focuses on competition within the soft-drink industry.
Its subject makes it relevant to readers interested in business, marketing, corporate strategy, and commercial history.
This edition is listed as a used book in good condition.
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