Marketing Channels: A Management View
Marketing Channels: A Management View examines the subject of marketing channels from a managerial perspective. Written by Bert Rosenbloom, this business and marketing title provides a focused resource for students, professionals, and readers seeking an introduction to the management dimensions of channel systems.
About This Book
Marketing Channels: A Management View presents marketing channels through a management-oriented lens.
The book focuses on the role of channels in connecting organizations with customers.
Its subject matter is relevant to readers studying marketing, business, and organizational decision-making.
Bert Rosenbloom offers a focused resource for understanding marketing channels as an area of management practice.
Reviews
No reviews yet. Be the first to review this book!