Creative Strategy in Advertising (with InfoTrac)
by Bonnie L. Jewler A. Jerome; Drewniany
Creative Strategy in Advertising examines the role of creative thinking in advertising and connects it with broader marketing strategy. Suitable for readers studying advertising, marketing, or communications, this edition also includes InfoTrac access and is offered as a used book in good condition.
About This Book
Creative Strategy in Advertising focuses on the strategic and creative dimensions of advertising.
The book is designed to support understanding of how advertising ideas are developed and shaped.
It may serve students and readers seeking an introduction to creative strategy within marketing and communications.
This edition includes InfoTrac access and is described as a used book in good condition.
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