This Is Marketing: You Can't Be Seen Until You Learn to See
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This Is Marketing: You Can't Be Seen Until You Learn to See

by Seth Godin

Business Marketing
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Seth Godin examines marketing through the idea that visibility begins with understanding how to see. This concise, concept-driven book offers readers a perspective on attention, perception, and the foundations of effective marketing.

ISBN-13 9780525540830 ASIN 0525540830 Views 506 Publisher Portfolio Year 2018 Edition Illustrated Format Hardcover Product Group Book Pages 288 Created February 10, 2026 Updated September 21, 2026
About This Book

This Is Marketing presents Seth Godin’s perspective on what marketing means and how it can be understood.

The title emphasizes learning to see as a condition for being seen, linking observation with visibility.

It offers a marketing-focused framework for readers interested in how attention and perception shape communication.

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I will be using this book for:
10 total votes