Ogilvy on Advertising
by David Ogilvy
David Ogilvy’s Ogilvy on Advertising provides a focused look at advertising through the perspective of one of the field’s best-known practitioners. Covering the craft as both business and communication, it is a useful introduction for readers interested in marketing, creative strategy, and persuasive messaging.
About This Book
Ogilvy on Advertising presents David Ogilvy’s perspective on the advertising profession.
The book focuses on advertising as a business and communications discipline.
It offers readers an accessible way to consider the principles, practices, and creative decisions involved in advertising.
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