Marketing Research with SPSS
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Marketing Research with SPSS

by Carl Mcdaniel Jr., Roger Gates

Textbook Marketing statistics business research
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Marketing Research with SPSS introduces the connection between marketing research and statistical analysis. Written by Carl McDaniel Jr. and Roger Gates, it is suited to students and practitioners seeking a focused resource on applying SPSS within marketing research and data analysis.

ISBN-13 9780471755289 ASIN 0471755281 Views 32 Publisher Wiley Year 2006 Edition 7 Format Hardcover Product Group Book Pages 720 Created September 07, 2026 Updated October 15, 2026
About This Book

Marketing Research with SPSS focuses on the relationship between marketing research and statistical analysis.

The book is designed for readers seeking to study or apply SPSS in a marketing research context.

It offers a structured resource for understanding how software-based analysis supports marketing-related research.

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I will be using this book for: