Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
by Philip Kotler, Tim Calkins, Alice M. Tybout
Expert perspectives from Kellogg faculty on building, managing, and sustaining powerful brands in today's competitive marketplace.
About This Book
Kellogg on Branding presents insights from the marketing faculty of The Kellogg School of Management.
The book covers core principles and strategies essential for effective brand management.
Readers will find guidance on building, measuring, and sustaining strong brands in competitive markets.
Topics include brand positioning, brand architecture, and the role of branding in overall business strategy.
Reviews
No reviews yet. Be the first to review this book!