Strategic Market Management
Strategic Market Management provides a business-focused foundation for understanding markets and making strategic decisions. Written by David A. Aaker, this title is suited to students, professionals, and readers seeking a structured introduction to strategic marketing and management.
About This Book
Strategic Market Management presents a business-focused perspective on understanding and managing markets.
The book centers on strategic thinking in marketing and management contexts.
It is suited to readers seeking a structured foundation for considering market decisions and organizational direction.
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