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Strategic Market Management

by David A. Aaker

Business Marketing strategy

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A practical guide to strategic market management, competitive analysis, and long-term business planning for professionals and students.

ISBN-13 9780471532538 ASIN 0471532533 Views 30 Publisher Wiley Year 1992 Edition 3rd Format Paperback Product Group Book Pages 416 Created May 18, 2026 Updated September 08, 2026

About This Book

Strategic Market Management provides essential frameworks for analyzing markets and competitors.

It covers strategic planning processes and decision-making tools for business leaders.

The book emphasizes long-term market orientation and sustainable competitive advantage.

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I will be using this book for:

Strategic Market Management

About This Book

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