Strategic Market Management
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Strategic Market Management

by D.A. Aaker

Business Marketing Strategic Management
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Strategic Market Management offers a focused examination of market-oriented strategy and management. Written by D.A. Aaker, this business title is intended for readers interested in understanding how organizations think about markets, strategic direction, and competitive decision-making.

ISBN-13 9780471305880 ASIN 047130588X Views 83 Publisher John Wiley and Sons Ltd Year 1993 Edition 2nd Format Paperback Product Group Book Created March 03, 2026 Updated October 22, 2026
About This Book

Strategic Market Management is a business title by D.A. Aaker.

The book focuses on strategic market management as its central subject.

It is suited to readers seeking business-oriented perspectives on markets and organizational strategy.

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I will be using this book for: