Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Designing Brand Identity is a comprehensive guide to the work of creating, building, and maintaining strong brands. Alina Wheeler provides a broad introduction to brand identity and development, making this book a practical reference for readers interested in marketing, business, and design.
About This Book
Designing Brand Identity presents a complete guide to creating, building, and maintaining strong brands.
Alina Wheeler focuses on brand identity as a central part of developing and sustaining a recognizable brand.
The book is suited to readers seeking a broad, practical introduction to branding and identity design.
It offers a useful reference for understanding the considerations involved in building brands over time.
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