Kellogg on Integrated Marketing
by Dawn Iacobucci, Bobby J. Calder
Kellogg on Integrated Marketing presents a focused title for readers interested in marketing and business. Written by Dawn Iacobucci and Bobby J. Calder, it brings together the subject of integrated marketing with the academic and professional context associated with Kellogg.
About This Book
Kellogg on Integrated Marketing is a business and marketing title by Dawn Iacobucci and Bobby J. Calder.
The book focuses on integrated marketing, as indicated by its title.
Its association with Kellogg places it within a professional and academic marketing context.
This title may suit readers seeking material on marketing and business education.
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