Ice Cream and Frozen Deserts: A Commercial Guide to Production and Marketing
Malcolm Stogo’s Ice Cream and Frozen Deserts: A Commercial Guide to Production and Marketing examines the commercial field through its two defining concerns: making frozen desserts and bringing them to market. It offers a focused resource for readers interested in the business, manufacturing, and marketing dimensions of the industry.
About This Book
Ice Cream and Frozen Deserts: A Commercial Guide to Production and Marketing focuses on the commercial world of ice cream and frozen desserts.
Malcolm Stogo presents the subject through two central perspectives: production and marketing.
The book is suited to readers seeking a business-oriented introduction to this specialized food and beverage category.
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