Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
by David Meerman Scott, Brian Halligan
David Meerman Scott and Brian Halligan examine the Grateful Dead as a source of marketing insight. This business book considers how the band’s iconic status can offer useful lessons for companies, marketers, and anyone interested in developing a distinctive approach to business and brand building.
About This Book
Marketing Lessons from the Grateful Dead explores what businesses can learn from one of the most iconic bands in history.
David Meerman Scott and Brian Halligan apply the band’s example to marketing and business thinking.
This book offers a perspective on building distinctive, memorable brands through lessons drawn from music and culture.
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