Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)
Event Marketing explores the promotion of events, festivals, conventions, and expositions. As part of The Wiley Event Management Series, this focused guide introduces the role of marketing in event management and provides a useful starting point for readers interested in planning and promoting organized events.
About This Book
Event Marketing presents an overview of how to promote events and related experiences.
The book addresses festivals, conventions, and expositions as distinct areas of event promotion.
It is part of The Wiley Event Management Series and is written by C. A. Preston.
This title may serve readers seeking a focused introduction to marketing within the broader field of event management.
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