How to Market to People Not Like You: "Know It or Blow It" Rules for Reaching Diverse Customers
How to Market to People Not Like You addresses the essential challenge of connecting with diverse customers. Through its “Know It or Blow It” rules, Kelly McDonald offers a practical perspective on understanding audiences who may think, live, or shop differently—and marketing to them more effectively.
About This Book
How to Market to People Not Like You explores the challenge of reaching customers who differ from the marketer or organization.
Framed around “Know It or Blow It” rules, the book focuses on understanding diverse customers and communicating with them more effectively.
Kelly McDonald presents the subject as a practical marketing and customer-engagement issue.
The book is intended for readers seeking guidance on connecting with a broader range of audiences.
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