Bayesian Statistics and Marketing (Wiley Series in Probability and Statistics)
by Peter E. Rossi, Greg M. Allenby, Rob Mcculloch
Explores Bayesian statistical methods and their practical applications in marketing research and decision-making.
About This Book
Bayesian Statistics and Marketing presents advanced statistical techniques for marketing analysis.
The book covers Bayesian inference and its applications within marketing contexts.
Readers will find discussions on model estimation and data-driven marketing strategies.
Authored by experts in probability and statistics, it serves as a reference for researchers and practitioners.
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