Brand Rewired: Connecting Branding, Creativity, and Intellectual Property Strategy
by Anne H. Chasser, Jennifer C. Wolfe
This book explores the connection between branding, creativity, and intellectual property strategy, offering guidance for aligning creative and legal approaches in business.
About This Book
Brand Rewired examines how branding, creativity, and intellectual property strategy work together in business.
The book provides guidance for professionals seeking to align creative and legal approaches to brand development.
Readers will learn about the importance of integrating intellectual property considerations into branding efforts.
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