A Master Class in Brand Planning: The Timeless Works of Stephen King
Judie Lannon and Merry Baskin present a focused look at Stephen King’s enduring contributions to brand planning. This accessible marketing title introduces readers to foundational ideas in advertising strategy and brand development, making it a useful resource for professionals, students, and anyone seeking a clearer understanding of how effective brand planning works.
About This Book
A Master Class in Brand Planning presents the work of Stephen King as a resource for understanding brand planning and advertising strategy.
Written by Judie Lannon and Merry Baskin, the book focuses on ideas that have retained relevance over time.
It is suited to readers seeking a concise introduction to the principles and practice of planning for brands.
The book may be useful for marketing professionals, advertising students, and anyone interested in the development of brand strategy.
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