Faith-Based Marketing: The Guide to Reaching 140 Million Christian Customers
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Faith-Based Marketing: The Guide to Reaching 140 Million Christian Customers

by Bob Hutchins, Greg Stielstra

Business Religion Marketing
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Faith-Based Marketing offers a focused guide to reaching Christian customers. Bob Hutchins and Greg Stielstra examine how marketers can approach this substantial audience through a faith-aware perspective, making the book a useful resource for business professionals interested in connecting marketing practice with Christian consumer communities.

About This Book

Faith-Based Marketing presents a marketing guide centered on reaching Christian customers.

Bob Hutchins and Greg Stielstra focus on the relationship between faith and marketing strategy.

The book addresses a Christian customer audience identified in its title as 140 million people.

It is intended for readers seeking to understand faith-based approaches to customer outreach.

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I will be using this book for: