Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
by Adam Morgan
Adam Morgan’s Eating the Big Fish explores the challenge of competing against established brand leaders. With its focus on challenger brands, the book offers a business and marketing-oriented look at competitive positioning, making it relevant to readers interested in branding, advertising, and strategic growth.
About This Book
Eating the Big Fish examines how challenger brands can compete against established brand leaders.
Adam Morgan presents the subject from a business and marketing perspective, focusing on the position of brands that seek to challenge market leaders.
The book is suited to readers interested in branding, competitive strategy, advertising, and the dynamics between emerging and established brands.
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