Marketing Mistakes and Successes
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Marketing Mistakes and Successes

by Robert F. Hartley

Business Marketing
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Robert F. Hartley’s Marketing Mistakes and Successes explores the difference between ineffective and successful marketing decisions. With a clear business focus, the book is suited to readers seeking a concise perspective on marketing outcomes, common errors, and the factors that can influence commercial success.

ISBN-13 9780470169810 ASIN 0470169818 Views 35 Publisher Wiley Year 2009 Edition 11th Format Paperback Product Group Book Pages 416 Created April 24, 2026 Updated October 16, 2026
About This Book

Marketing Mistakes and Successes is a business book by Robert F. Hartley.

It focuses on contrasting marketing mistakes and successes.

The title offers a practical perspective for readers interested in marketing decisions and outcomes.

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I will be using this book for: