Marketing Research Essentials
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Marketing Research Essentials

by Carl Mcdaniel Jr., Roger Gates

Textbook Marketing business research
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Marketing Research Essentials presents a focused resource on the subject of marketing research. Written by Carl Mcdaniel Jr. and Roger Gates, it is suited to students, professionals, and general readers seeking an accessible business and marketing reference.

ISBN-13 9780470169704 ASIN 0470169702 Views 87 Publisher Wiley Year 2009 Edition 7 Format Paperback Product Group Book Pages 528 Created August 27, 2026 Updated November 04, 2026
About This Book

Marketing Research Essentials is a business and marketing title by Carl Mcdaniel Jr. and Roger Gates.

The book focuses on the essentials of marketing research, making it suitable for readers studying or reviewing the subject.

It may serve as a reference for coursework, professional development, or general interest in marketing research.

This listing describes a used book in good condition.

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I will be using this book for:
2 total votes