Marketing Research Essentials, with SPSS
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Marketing Research Essentials, with SPSS

by Carl Mcdaniel Jr., Roger Gates

Business Marketing
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Essential guide to marketing research methods and SPSS data analysis for students and professionals seeking practical research skills.

ISBN-13 9780470131985 ASIN 0470131985 Views 93 Publisher Wiley Year 2007 Edition 6 Format Paperback Product Group Book Pages 544 Created February 21, 2026 Updated September 15, 2026
About This Book

This book provides essential knowledge on marketing research principles and methods.

It covers key topics in research design, data collection, and analysis techniques.

Readers learn how to apply SPSS software for statistical processing and interpretation.

The content supports students and professionals in making informed marketing decisions.

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