Kellogg on Advertising and Media: The Kellogg School of Management
by Philip Kotler, Bobby J. Calder
Kellogg on Advertising and Media offers a business and management perspective on advertising and media. Written by Philip Kotler and Bobby J. Calder and associated with the Kellogg School of Management, it provides a relevant resource for readers studying marketing, communications, advertising, or media strategy.
About This Book
Kellogg on Advertising and Media presents a business-oriented exploration of advertising and media.
Associated with the Kellogg School of Management, the book is authored by Philip Kotler and Bobby J. Calder.
It is suited to readers seeking foundational or professional perspectives on marketing communication, advertising, and media management.
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