Marketing Research
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Marketing Research

by Carl Mcdaniel Jr., Roger Gates

Business Marketing
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Marketing Research, by Carl McDaniel Jr. and Roger Gates, provides a focused resource on marketing research and includes SPSS software for readers seeking supporting tools alongside the subject matter.

ISBN-13 9780470087022 ASIN 0470087021 Views 71 Publisher Wiley Year 2009 Edition 8 Format Hardcover Product Group Book Pages 792 Created April 22, 2026 Updated October 16, 2026
About This Book

Marketing Research is written by Carl McDaniel Jr. and Roger Gates.

The book focuses on the subject of marketing research.

SPSS software is included with the resource.

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I will be using this book for: