Marketing Research
by Carl Mcdaniel Jr., Roger Gates
Marketing Research by Carl McDaniel Jr. and Roger Gates is a vital resource for understanding market analysis techniques. It includes SPSS software to facilitate practical data handling and statistical analysis, making it essential for business students and professionals seeking to master research methodologies.
About This Book
Marketing Research provides a comprehensive guide to the principles and practices of market analysis. Authored by Carl McDaniel Jr. and Roger Gates, it equips readers with tools to gather and interpret consumer data effectively.
The book emphasizes systematic approaches to research design, data collection, and analysis. It covers key methodologies used in business decision-making.
Included SPSS software enhances hands-on learning, allowing users to apply statistical techniques directly to real-world scenarios. This integration supports deeper understanding of marketing dynamics.
Ideal for students and professionals, the text bridges theory and application in the field of marketing research.
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