The Invisible Touch: The Four Keys to Modern Marketing
Harry Beckwith’s The Invisible Touch: The Four Keys to Modern Marketing presents a focused framework for understanding contemporary marketing. Organized around four central keys, the book offers business readers a concise perspective on the ideas and principles that shape marketing in the modern marketplace.
About This Book
The Invisible Touch: The Four Keys to Modern Marketing is a business book by Harry Beckwith.
It examines modern marketing through a framework organized around four central keys.
The book is suited to readers seeking a concise introduction to marketing concepts and perspectives.
Its focus is on understanding marketing as a contemporary business discipline.
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