Selling the Invisible: A Field Guide to Modern Marketing
In Selling the Invisible, Harry Beckwith provides a field guide to modern marketing, tailored for promoting intangible services. Through practical strategies and insights, it helps professionals navigate the complexities of building trust and visibility in a service-driven world. This 272-page hardcover offers enduring advice for effective business promotion.
About This Book
Selling the Invisible serves as a comprehensive field guide to modern marketing practices, focusing on the challenges of promoting intangible services. Authored by Harry Beckwith, the book draws from real-world business experiences to provide actionable advice for professionals in various industries.
Published by Business Plus in 1997, this hardcover edition spans 272 pages and is written in English. It addresses the unique aspects of marketing services, which differ significantly from tangible products, emphasizing perception and trust-building in customer relationships.
The guide explores strategies for clear communication, understanding client needs, and crafting compelling messages that resonate in a competitive market. Its timeless principles remain relevant for today's service-oriented economy.
With an MSRP of $22.95, the book is designed to be a practical resource for marketers, consultants, and business owners seeking to enhance their promotional efforts.
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