Digital Marketing
Ira Kaufman and Chris Horton present an accessible introduction to digital marketing. This book is designed for readers who want foundational knowledge of the subject, whether studying business, developing professional skills, or gaining a clearer understanding of marketing in today’s digital environment.
About This Book
Digital Marketing by Ira Kaufman and Chris Horton addresses the broad subject of marketing in digital contexts.
The book is suited to readers looking for an accessible foundation in digital marketing and its role within business.
Its focus makes it relevant to students, professionals, and anyone seeking general knowledge of this contemporary marketing field.
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