The Consumerist Manifesto: Advertising in Postmodern Times (Comedia)
The Consumerist Manifesto explores advertising and consumerism in postmodern times. Martin P. Davidson considers the cultural role of commercial communication, making this a focused title for readers interested in marketing, media studies, and the forces shaping contemporary consumer culture.
About This Book
The Consumerist Manifesto examines advertising within the cultural conditions of postmodern times.
Martin P. Davidson focuses on the relationship between consumerism and the messages created to promote goods, services, and lifestyles.
The book offers a perspective suited to readers interested in advertising, media, and contemporary consumer culture.
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