Nobrow : The Culture of Marketing, the Marketing of Culture
In Nobrow, John Seabrook explores the close relationship between marketing and culture. The book examines how commercial strategies influence cultural production and how cultural trends, tastes, and products shape the marketplace in return.
About This Book
Nobrow: The Culture of Marketing, the Marketing of Culture examines the connections between commercial marketing and contemporary culture.
John Seabrook considers how marketing practices influence the creation, presentation, and reception of cultural products.
The book also explores the reciprocal relationship between culture and commerce, offering a broad perspective on how each shapes the other.
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