Strategic Integrated Marketing Communications
by Larry Percy
Strategic Integrated Marketing Communications provides a focused look at how marketing communication activities can be coordinated within a broader strategic framework. Larry Percy’s book is suited to students, professionals, and readers seeking an accessible foundation in integrated marketing communications.
About This Book
Strategic Integrated Marketing Communications examines the role of integrated marketing communications in contemporary business practice.
The book focuses on strategic coordination across marketing communication activities, emphasizing the importance of presenting a coherent message.
Written by Larry Percy, it is suited to readers seeking a structured introduction to marketing communications strategy.
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