Absolute Essentials of Marketing Research (Absolute Essentials of Business and Economics)
This concise introduction explains the essential foundations of marketing research and its place within business and economics. Designed for accessible study, it provides readers with a clear starting point for understanding the subject and its role in informed marketing decision-making.
About This Book
Absolute Essentials of Marketing Research introduces the core ideas and practices of marketing research.
As part of the Absolute Essentials of Business and Economics series, the book presents its subject in an accessible format.
It is suited to readers seeking a concise foundation in how marketing research relates to business and economic activity.
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