Integrated Marketing Communication
Integrated Marketing Communication provides a clear foundation for understanding coordinated marketing communication. Jerome M. Juska’s book is designed for readers seeking an accessible introduction to how organizations approach messages, audiences, and communication activities within the broader context of marketing and business.
About This Book
Integrated Marketing Communication examines the coordination of marketing communication activities within a unified approach.
Written by Jerome M. Juska, the book provides an accessible foundation for readers studying marketing, business, and communication.
It is suited to students and professionals seeking a broad understanding of how marketing messages and communication channels can work together.
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