Mktg

by Carl Mcdaniel, Charles Lamb, Joe Hair

Business Textbook Marketing

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Mktg is a concise marketing resource from Carl McDaniel, Charles Lamb, and Joe Hair. Focused on the study of marketing within a business context, it is suited to students, educators, and readers seeking a straightforward introduction to the field.

ISBN-13 9780357929216 ASIN 0357929217 Views 264 Publisher Cengage Learning Year 2024 Edition 14th ed. Format Paperback Product Group Book Pages 496 Created February 22, 2026 Updated September 04, 2026

About This Book

Mktg is a marketing-focused book by Carl McDaniel, Charles Lamb, and Joe Hair.

Designed for readers exploring the field, it provides a dedicated resource on marketing and related business concepts.

Its concise title and subject focus make it suitable for students, educators, and anyone seeking an introduction to marketing.

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Mktg

About This Book

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