Basic Marketing Research: Customer Insights and Managerial Action
by Tom Brown, Tracy Suter, Gilbert Churchill
This book presents essential marketing research methods and shows how customer insights can inform effective managerial decisions and strategy.
About This Book
Basic Marketing Research: Customer Insights and Managerial Action introduces the core principles and methods used in marketing research.
The text emphasizes how research findings can guide practical business decisions and strategy.
Readers learn to gather, analyze, and interpret customer data to better understand market needs.
The book highlights the role of research in identifying opportunities and solving marketing problems.
Concepts are presented to support both students and professionals seeking a clear overview of the research process.
Reviews
No reviews yet. Be the first to review this book!