Advertising and Integrated Brand Promotion
by Thomas O'Guinn, Angeline Close Scheinbaum, Richard Semenik
Advertising and Integrated Brand Promotion examines the relationship between advertising and the broader work of building and promoting brands. Written by Thomas O'Guinn, Angeline Close Scheinbaum, and Richard Semenik, it serves as a focused resource for readers exploring marketing, advertising, and business.
About This Book
Advertising and Integrated Brand Promotion centers on advertising and brand promotion as connected areas of study.
The book provides a resource for readers seeking to understand how advertising relates to broader efforts to develop and promote brands.
Its subject matter makes it relevant to marketing, advertising, business, and education contexts.
Written by Thomas O'Guinn, Angeline Close Scheinbaum, and Richard Semenik, the book presents an organized examination of its stated field.
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