Consumer Behavior
by Deborah J. Macinnis, Rik Pieters, Wayne Hoyer
Consumer Behavior provides an accessible foundation for studying consumers and their interactions with products, services, and brands. Written by Deborah J. MacInnis, Rik Pieters, and Wayne Hoyer, it is a useful resource for students and readers exploring business, marketing, and consumer-focused decision-making.
About This Book
Consumer Behavior is a focused resource on the study of consumers and their relationship with products, services, and brands.
Written by Deborah J. MacInnis, Rik Pieters, and Wayne Hoyer, the book presents its subject for readers seeking an organized foundation in consumer behavior.
It is suited to students and others interested in understanding consumer-focused ideas within business and marketing.
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