Consumer Behavior
by Frank Kardes, Maria Cronley, Thomas Cline
Consumer Behavior provides an academic introduction to the study of consumers and marketplace decision-making. Written by Frank Kardes, Maria Cronley, and Thomas Cline, it is suited to students and readers in marketing, business, psychology, and related fields seeking a clearer understanding of consumer-focused ideas.
About This Book
Consumer Behavior examines the subject of consumer behavior through an academic and business-oriented lens.
Written by Frank Kardes, Maria Cronley, and Thomas Cline, the book is designed for readers seeking to understand consumers and marketplace decision-making.
Its focus makes it relevant to students and professionals in marketing, business, and related fields.
The title provides a foundation for exploring the relationship between consumers and the markets that serve them.
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