Consumer Behavior
by Frank Kardes, Maria Cronley, Thomas Cline
This book examines the psychological and social influences on consumer decision-making and purchasing behavior.
About This Book
This book explores the psychological and social factors that influence how consumers make purchasing decisions.
It covers key concepts in consumer behavior research and their applications in marketing strategies.
The text provides insights into motivation, perception, and learning processes related to buying behavior.
Readers will gain a solid foundation in analyzing consumer trends and market dynamics.
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