Marketing Management (MindTap Course List)
I will be using this book for:
6 total votes
Log in to remove ads

Marketing Management (MindTap Course List)

by Dawn Iacobucci

Business Education Marketing
1 Star 2 Star 3 Star 4 Star 5 Star
0.0 out of 5 stars (0 ratings)
View on Amazon View on BAM Trade it in for cash!

Marketing Management provides an academic introduction to marketing management for students and learners. Written by Dawn Iacobucci and included in the MindTap Course List, it offers a structured resource for studying marketing within a business education context.

ISBN-13 9780357635087 ASIN 0357635086 Views 248 Publisher Cengage Learning Year 2021 Edition 6 Format Paperback Product Group Book Pages 336 Created March 04, 2026 Updated October 16, 2026
About This Book

Marketing Management is an academic resource focused on the study and practice of marketing management.

Written by Dawn Iacobucci, the book is presented as part of the MindTap Course List.

It is suited to students and learners seeking a structured foundation in marketing within a business education setting.

Reviews

No reviews yet. Be the first to review this book!

Write a Review
I will be using this book for:
6 total votes