Contemporary Marketing (MindTap Course List)
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Contemporary Marketing (MindTap Course List)

by Louis E. Boone, David L. Kurtz, Louis Boone, David Kurtz

Business Education Marketing
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Contemporary Marketing provides a course-focused foundation in marketing for students and learners. Written by Louis E. Boone and David L. Kurtz, this academic text is designed to support structured study of contemporary marketing concepts and practices through a format suited to coursework.

ISBN-13 9780357461709 ASIN 0357461703 Views 185 Publisher Cengage Learning Year 2021 Edition 19 Format Paperback Product Group Book Pages 496 Created June 22, 2026 Updated November 07, 2026
About This Book

Contemporary Marketing presents a course-oriented introduction to the field of marketing.

Written by Louis E. Boone and David L. Kurtz, the book is designed to support students studying contemporary marketing concepts and practices.

Its placement in the MindTap Course List makes it suitable for structured academic coursework and guided learning.

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I will be using this book for:
4 total votes