MKTG: Principles of Marketing (Mindtap Course List)
I will be using this book for:
17 total votes
Log in to remove ads

MKTG: Principles of Marketing (Mindtap Course List)

by Charles W. Lamb, Joe F. Hair, Carl Mcdaniel, Charles Lamb, Joe Hair

Business Marketing Educational Bundle
1 Star 2 Star 3 Star 4 Star 5 Star
0.0 out of 5 stars (0 ratings)
View on Amazon View on BAM Trade it in for cash!

MKTG: Principles of Marketing offers a structured introduction to the study of marketing for students and course participants. Associated with the MindTap course list, this textbook supports academic learning and provides a foundation for understanding marketing principles in an educational setting.

ISBN-13 9780357127803 ASIN 0357127803 Views 558 Publisher South-Western Pub Year 2020 Edition 13 Format Paperback Product Group Book Pages 410 Created February 22, 2026 Updated September 04, 2026
About This Book

MKTG: Principles of Marketing is an educational resource focused on the foundations of marketing.

It is designed for students studying marketing concepts in an academic course setting.

The book is associated with the MindTap course list, supporting digital coursework and structured learning.

Authored by Charles W. Lamb, Joe F. Hair, and Carl McDaniel, it provides a central text for introductory marketing study.

Reviews

No reviews yet. Be the first to review this book!

Write a Review
I will be using this book for:
17 total votes