Foundations of Marketing
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Foundations of Marketing

by William M. Pride, O. C. Ferrell

Business Education Marketing
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Foundations of Marketing offers a clear introduction to the essential concepts and practices of marketing. Written by William M. Pride and O. C. Ferrell, it provides students and general readers with a structured foundation for understanding this broad and important business discipline.

ISBN-13 9780357033760 ASIN 0357033760 Views 55 Publisher Cengage Learning Year 2018 Edition 8 Format Paperback Product Group Book Pages 543 Created August 25, 2026 Updated September 28, 2026
About This Book

Foundations of Marketing provides an introduction to the field of marketing.

Written by William M. Pride and O. C. Ferrell, the book presents foundational marketing concepts in an accessible format.

It is suited to students and readers looking for a broad grounding in marketing principles and practice.

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